This event is co-sponsored by the BioSciences Crossroads Initiative of the Mack Center and the Biomedical Research and Education Foundation (BREF):

Thursday - October 26, 2006

The Future of

Biomedical Devices

An insight-building workshop hosted by the BioSciences Crossroads Initiative of the Mack Center for Technological Innovation and the Biomedical Research and Education Foundation (BREF).*  

Invitations:  This event is by invitation.  If you are a professional in the biomedical device industry and would like an invitation to this event, please email:  mackcenter@wharton.upenn.edu.

Description & Agenda (updated 19.Sept.06)

The field of biomedical devices includes a wide variety of devices used in cardiology, orthopedics and neurology.  These devices hold great promise but there are also development and marketing risks, and critical issues involving product registration, replacement or failure of implants, patient privacy and HIPAA.

We invite you to join a group of thought leaders and experts in the field of biomedical devices to help define and discuss the impact of alternative scenarios for U.S. medical devices and how this robust sector may evolve in the coming 20 years. 

In this unique insight-building event, we will apply a proven scenario building process to identify the key uncertainties that will affect future developments in monitoring, tracking and reporting product failures.  We will also explore the need and potential approaches for uniform registration and monitoring of medical devices.   Together, we will focus on developing scenarios and initial implications, leading to an exploration of opportunities and threats for the U.S. Medical Device market.

Participants:  Participants will include representatives from the biomedical industry, medical practitioners and researchers, government/regulatory agencies,
management research faculty from the Wharton School, and scenario consultants from Decision Strategies International.

Agenda 

Location: Colloquium ROOM - 8^th Floor - Huntsman Hall - 38th & Walnut St., Philadelphia  (note this is Colloquium ROOM, not Colloquium HALL)

 8:30 - 9:00     Continental Breakfast  (East Hall, 8^th Floor)

 9:00 - 9:15     Welcome and Introduction

                      George Day - Co-Director, William & Phyllis Mack Center   
                                            for Technological Innovation; 
                                            Boisi Professor of Marketing, Wharton

                      Terry Fadem – President, Biomedical Research & Education
                                             Foundation and Managing Director,  
                                             Office of Corporate Alliances,  
                                             UPENN Medical School 

• Summary of Expectations of the Workshop

• Overview of BREF                            

9:15 - 9:45    Overview of the Medical Device Sector & Industry Segments
                      & Expert Interview Summary

This presentation includes an overview of the biomedical  device industry and includes a summary of recent expert interviews conducted as part of this research project

Paul J.H. Schoemaker -  Research Director, Mack Center for Technological Innovation and Chairman, Decision Strategies International

Jim Austin -  Director, Life Sciences, Decision Strategies International

• Overview of U.S. Medical Devices market, focusing on Cardiovascular/Neuro-Spine/Ortho

• Summary of current regulatory processes

  - Product registration and launch

  - Filing with the FDA for "adverse events"

  - Issues from different stakeholder perspectives
    (providers, government/regulatory, manufacturers)

  9:45-12:00    Development of Medical Device Scenarios - P. Schoemaker

Professor Schoemaker will lead the group in a scenario building exercise to identify the key trends and uncertainties that will influence “alternate futures” for biomedical devices in the U.S.  The group will develop several scenarios to describe these future possibilities.

• Break into working groups, divided by industry segments: Cardio/Neuro-Spine/Orthopedics.  A DSI consultant will facilitate each group.

• Groups will start with BioScience scenarios, and tailor to their five-year perspective on a particular device segment

• Once completed, they will be asked to list major decisions different stakeholders will be faced with, across future scenarios.

12:00-12:30   Lunch - East Hall - 8th Floor (get lunch & continue to meet)

12:30 - 1:30   Summary of Scenarios and Key Issues - P.Schoemaker

Prof. Schoemaker will lead the group in summarizing key issues and decisions different stakeholders will likely face given the scenarios developed.

• Teams will report scenario findings

• Discussion will focus on similarities/differences across scenarios

• The group will seek to outline major issues facing different stakeholders across the scenarios

 1:30 - 2:30    Strategic Implications for Medical Devices

Terry Fadem & Paul Schoemaker

The group will focus on a few key areas of strategic interest across segments -- including the critical issues involving safety, reliability, and notification of product failures/recalls/upgrades.  Also, how can industry best address the issues of patients, medical practitioners and hospitals, device manufacturers, and regulatory agencies?

• Terry Fadem will introduce the current system and some possible future developments, such as a registry of all implantables

• A second strategic issue will be examined as well

2:30 - 3:00     Summary and Next Steps –  Day, Fadem, Schoemaker

DSI will summarize the Workshop and research goals  

DIRECTIONS:  From Philadelphia International Airport, the Wharton campus is a 30 minute taxi ride, and from 30th Street Station (train) it's about 10 minutes by taxi.  Have the driver go to the corner of Walnut and 38th Street -- Huntsman Hall is the large orange brick building on the corner.  The room location will be announced closer to the event.   IF DRIVING:  Park in the large enclosed structure at 38th and Walnut and walk across the street to Huntsman Hall.

HOTEL ACCOMMODATIONS:  For this workshop, we recommend the SHERATON HOTEL  located at the corner of 36^th and Chestnut (3 blocks from Huntsman Hall which is located at the corner of 38^th and Walnut) – For reservations Phone 215-387-8000.  Please Note: The Inn at Penn is another alternative, and there are hotels in Center City, 15 min. by taxi.  Please reserve your hotel room soon, since this is a very busy week in Philadelphia and some hotels will be filled.  If you have questions about hotels or need advice, contact Geri at 215-898-2104 or email us at: mackcenter@wharton.upenn.edu .

 

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*ABOUT THE SPONSORING ORGANIZATIONS

Biomedical Research and Education Foundation.  The Biomedical Research
and Education Foundation (BREF) creates independent information resources which evaluate the biomedical products available to health care providers. BREF supports novel biomedical research that helps the advancement of medicine and strengthens the ties between financial communities and medical research.  Visit our website at
http://www.brefnet.org  

Contact: Aaron Moskowitz, amoskowitz@brefnet.org

Mack Center for Technological Innovation - BioSciences Crossroads
Initiative.  The Mack Center for Technological Innovation at the Wharton School is the umbrella organization for the BioSciences Crossroads Initiative (BioSci), and Emerging Technologies Management Research Program.  Our goal is to identify and explore the best ways for companies to compete, survive and succeed in industries that are being created or transformed by emerging technologies.  We are especially proud of our relationship with best practice firms in many industries, including of course the firms in our industry partner group and welcome inquiries from potential partners. Visit our website at:  http://mackcenter.wharton.upenn.edu
Contact: Michael Tomczyk, tomczyk@wharton.upenn.edu

Decision Strategies International (DSI) is providing scenario building expertise to support this project.  DSI is a management consulting organization focused on strategy development, managerial decision making and strategy implementation across a range of industries but with special focus on pharmaceuticals, medical products & healthcare, financial services and information & communication.  This year DSI collaborated with the Mack Center to publish a 130-page scenario report, The Future of BioSciences: Four Scenarios for 2020 and Their Implications for Human Healthcare (Edited by Paul Schoemaker and Michael Tomczyk) - available at this website: http://www.thinkdsi.com/biosciences/index.asp.
Contact: Paul J.H. Schoemaker, schoemaker@thinkdsi.com