An Insight-Building Workshop for Industry Partners in the
Mack Center's BioSciences Crossroads Initiative

Metrics for Managing
Pharmaceutical Innovation

You're invited to attend a half-day workshop for our industry partners and guests,
presented by the Mack Center for Technological Innovation in collaboration with
CMR International (A Thomson-Reuters business). 
Organized by Professors George Day and David Reibstein

Thursday, November 19, 2009

Hattersly Classroom - Steinberg Conference Center -  The Wharton School - Philadelphia

Innovation metrics are intended to help pharmaceutical companies improve their innovation productivity, allocate development resources, ensure accountability for results and motivate desirable behaviors.  In reality there is wide dissatisfaction throughout the industry with the inability of available metrics to improve the management of drug development, or explain differences in innovation performance between firms.

The Mack Center for Technological Innovation at the Wharton School, and CMR International (Thomson Reuters) have collaborated to tackle these issues.  Each partner brings deep and complementary capabilities to this challenge.  The Mack Center has recently completed a survey of the use and abuse of innovation metrics by global companies.  CMR International, a Thomson Reuters business, is the world leader in global pharmaceutical R&D performance measurement.

The first outcome of the collaboration is a survey of the major firms in the industry to ask such questions as: What metrics are most widely used in the pharmaceutical industry?  How satisfied are R&D leaders with these metrics?  What problems are they experiencing? What explains the differences between high performing and low performing pharmaceutical companies? What is the contribution of strategy?  Culture?  Process? What are the best practices in designing innovation dashboards?

The purpose of this workshop is to report the findings of the survey and discuss their implications.  There will be abundant opportunities for each participant to explore the findings and consider how to apply them.

Workshop Schedule

LOCATION & DIRECTIONS:  This event will be held in the Steinberg Conference Center on the Wharton Campus.  The Steinberg Center is located on 38^th Street between Spruce and Walnut Streets in Philadelphia.  The Center is approx. 45 minutes from Philadelphia International Airport and 20 minutes from 30th Street Train Station.  There is an enclosed parking structure at the corner of 38^th and Walnut.  

The nearest hotels are:  The Inn at Penn (215.222.0200) or The Sheraton University City (215.387.8000).