Wharton School - Mack Center for Technological Innovation

WeBI is one of the Mack Center's three research programs. This program is a partnership among business leaders, Wharton faculty and students to generate and disseminate new knowledge about e-business through research, academic programs and strategic corporate partnerships.

WeBI supports and conducts multi-year, interdisciplinary research on topics involving e-business including: business process outsourcing; new and evolving business processes; and digital transformation.

For more information on how to contribute to Wharton's research contact us by calling 215-573-7722 or email:
emerging-tech@wharton.upenn.edu.

Following is a representative list of representative research projects funded by WeBI, under a grant from Charles Schwab:

Horen M. Hitt, Xinxin Li
Information Content of Consumer Reviews: An Empirical Approach

Betsey Stevenson
Recruiting, Hiring, and Retaining Workers:
The Effect of the Internet on Worker Flows

Ravi Aron
A Framework to Measure the Impact of Risk on the Nature and Extent Outsourcing of Business Processes

Thomas Lee
Managing Semistructured Text for Automated Regulatory Compliance Support

Marshall Meyer
Alibaba.com: Reshaping Business Culture and Business Networks in China

Joel Waldfogel
Effects of Music Downloading on Revenue, Welfare and Innovation

Balaji Padmanabhan
The Use of Knowledge in Structuring Online Interactions

Xavier Dreze
Real Time Optimization of Online Marketing Communications

(This research has resulted in 2 working papers: 1) "An Empirical Investigation of the Impact of Communication Timing on Customer Equity," Xavier Drèze and André Bonfrer, August 25, 2005; and 2) "Moving from Customer Lifetime Value to Customer Equity," Xavier Drèze and André Bonfrer.)