WeBI is one of the Mack Center's three
research programs. This program is a partnership among
business leaders, Wharton faculty and students to generate
and disseminate new knowledge about e-business through
research, academic programs and strategic corporate
partnerships.
WeBI supports and conducts multi-year,
interdisciplinary research on topics involving e-business
including: business process outsourcing; new and evolving
business processes; and digital transformation.
For more information on how to contribute
to Wharton's research contact us by calling 215-573-7722 or
email: emerging-tech@wharton.upenn.edu. Following is a representative list of representative research
projects funded by WeBI, under a grant from Charles Schwab:
2006-2007
Kartik Hosanagar
Information Search and Retrieval
Systems
Horen M. Hitt, Xinxin Li
Information Content of Consumer
Reviews: An Empirical Approach
Betsey Stevenson
Recruiting, Hiring, and Retaining
Workers:
The Effect of the Internet on Worker Flows
2005-2006
Ravi Aron
A Framework to Measure the Impact of
Risk on the Nature and Extent Outsourcing of Business
Processes
David Bell
Space-Time Evolution of Customer
Franchises for e-Businesses
Jehoshua
Eliashberg
Is There a Future to the
"Club" Model?
Thomas Lee
Managing Semistructured Text for
Automated Regulatory Compliance Support
Ian MacMillan
Version 2.0 of Siml-Space Simulation
Model
Marshall Meyer
Alibaba.com: Reshaping Business Culture
and Business Networks in China
Joel Waldfogel
Effects of Music Downloading on
Revenue, Welfare and Innovation
Balaji Padmanabhan
The Use of Knowledge in Structuring
Online Interactions
Mark Zbaracki
Pricing Capability
Xavier Dreze
Real Time Optimization of Online
Marketing Communications
(This research has resulted in 2
working papers: 1) "An Empirical Investigation of the
Impact of Communication Timing on Customer Equity," Xavier
Drèze and André Bonfrer, August
25, 2005; and 2) "Moving from Customer Lifetime Value to
Customer Equity," Xavier
Drèze and André Bonfrer.)
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