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Insights for Industry: Competing in Emerging Technologies

You're a busy manager facing the challenges and opportunities posed by emerging technologies. Your industry is being transformed, and might even be replaced, as the result of technological innovations that are reshaping the competitive landscape. Your organization is being forced to contend with increasing risk, uncertainty and change.
Your competitors are applying technology in ways you haven't seen before. Their strategies are non-traditional but effective, and include powerful new best practices, new forms of organizations, and new types of alliances.
How do you compete? How do you survive? And how do you succeed?
The Mack Center offers answers these and other pressing questions of interest and concern to senior decision makers in many industries.  As a learning network, we provide a valuable forum where critical issues can be discussed by academic experts and industry managers. 

We sponsor 4 to 5 insight-building events specifically designed to address topics of interest and concern to our partner firms.  These events include both academic presentations based on management research by some of Wharton's leading faculty experts, as well as presentations by best practice firms who explain strategies and frameworks for dealing with these issues.  If you would like to "test drive" our program to help determine if your corporation should join our partner group, you may want to attend one of our upcoming events (click here to see calendar of events)

Through our ongoing program of sponsored faculty research, insight-building events and corporate networking, we provide a continuing stream of fresh ideas that you can use to compete, survive and succeed in technology-driven industries.  We invite you to treat this as an "insight site" and periodically stop by to review our latest research and hopefully discover some new ideas that will benefit your organization. 

Cutting-Edge Insights in Books and Articles

Many of these insights are captured in working papers, articles and books that are catalogued on this site, and in conference reports that capture key insights from our events in a format that offers quick reading for busy executives.

Our senior faculty and staff are constantly researching and developing fresh ideas and insights for company decision makers.  This year for example, George Day and Paul Schoemaker published an insightful article entitled, Are You a 'Vigilant Leader'? in the MITSloan Management Review (Spring 2008).  Terry Fadem, Paul Schoemaker and Jim Austin published an article based on our research entitled, A Look Into the Future of the U.S. Medical Device Market (Jan. 2009, Medical Device and Diagnostic Industry).  Terry Fadem published a new book entitled, The Art of Asking: Ask Better Questions, Get Better Answers (Financial Times Press, 2009).  Note: Our industry partners see these ideas up to 2 years before they are published, in our conferences and workshops, and in research reports and working papers.A few of our most recent conference reports include:

● Winners and Losers in Green Technologies

● Creating and Managing Networks of Innovation

● Innovation and Organic Growth: Balancing Risk and Reward

● Managing Systems of Innovation: Improving the Capacity to Innovate

● Setting an Agenda for the Social Studies of Nanotechnology

These reports contain presentations by industry decision makers as well as academic experts from Wharton and other leading business schools.

Note: Our next conference will be our annual Emerging Technologies Update Day (click here to see agenda) - this year's theme will be "the future of biomedicine."  This is the one day each year when we focus on technologies per se, as well as strategic and operational issues.

EVENTS 2009
Audience at the ET Update Day on February 6, 2009
November 19, 2009
Metrics for Managing Pharmaceutical Innovation
This workshop addresses the role of innovation metrics in pharmaceutical drug development. This invitational event is for our industry partners in the Biosciences Crossroads Initiative and invited guests.  Presented in collaboration with CMR Intl. (Thomson/Reuters)

November 20, 2009
Borderless Innovation: Management Practices, Promises and Pitfalls
Globalization and collaboration are transforming how innovation is being managed.  This industry partner event brings together leading practitioners and academics to assess the state of the art in the design, coordination and management of borderless innovation.

Feb. 4 (dinner) and Feb. 5 (conference) 2010 Reinventing the Pharmaceutical Business Model
Invitational "Working Conference" presented at Wharton by the Univ. of Pennsylvania Medical School and the Mack Center; sponsored by the Biomedical Research & Education Foundation.

March 19, 2010
12th Annual Emerging Technologies Update Day
"T
he Future of Computing: BEYOND Clouds, Ubiquitous Networks and Smarter-Than-Ever Devices"
Our most popular annual event focuses on radical innovations in computing and IT that have the potential to transform industries and markets.

PAST EVENTS